The future of the tech is incredibly uncertain. Microsoft just recently released the Surface, what it believes to be the key in narrowing the gap between tablets and laptops. Nintendo is nearing the launch of Wii U, the successor to one of the bestselling game consoles of all time, and potential savior to the company’s worrisome condition. Amazon and Barnes and Noble, companies that are complete amateurs to tech, are venturing into the tablet market, banking on the idea that digital media will come to replace physical copies of books. Tech is evolving at a faster rate than ever, and much like biology, those who remain stagnant and fail to adapt to the demands of today’s generation (as seen in Panasonic and Sharp, which used to be Japan’s tech giants, both of which are seeing billions in loses this year) run the risk of extinction.
To many critics, Apple’s 2012 lineup of products is puzzling. This year, what we see are bumps in specs and features as opposed to new products. Journalists love citing Apple’s stock decline as a sign of its doom, and have gone as far as saying the company was bound to go down after Steve Job’s passing. However, what people fail to realize are Apple’s true plans, and how in the long run, Apple’s unparalleled standard of quality and user-friendliness are necessary to bolster market standards.
First and foremost, Apple knows what it’s doing. By choosing to update every single product in their lineup, something they’ve never done before, Apple is aiming for a monster Q1 2013 earnings report, with an all-time high in revenue slated for next year. With an expected revenue of 52 billion dollars, Apple will earn more than its previous record of 46 billion last Q1 2012. Instead of striving for consistency in its revenue this year, they choose to take advantage of the Christmas season to rake in huge profits and to wow the public with impressive statistics.
Secondly, Apple has undeniably done wonders to the tech industry. Since its conception, iOS has seen very little in design changes, and this alone has already fallen victim to the criticisms of thousands of mindless internet commenters. Instead of opting to start low and work its way up, iOS gets it near perfect the first time. Simple to use, user-friendly, and smooth, iOS made the original iPhone seem like a Mercedes-Benz compared to the toy car cellphones of that time. If not for iOS, cell phones would have been stuck in the Stone Age, with companies complacent and progress slow.
In the same way, the iPhone 5, despite being called a lazy update by vehement pundits, is a pretty justifiable product on Apple’s part because the original iPhone was years ahead of its time and that it’s difficult to improve on a product with a concept that was already near-perfected as soon as it hit the shelves. A completely radical new phone might be too early for Apple.
Not only does the operating system have cleaner aesthetics compared to any other in the market, Apple also takes care in designing the cosmetics of their products. Comparing Macbooks to any other laptop in the market, Apple’s trumps any other brand’s by a significant margin, with a sleek, modern exterior that remains almost unchanged from last year’s model mostly because there’s almost nothing to improve on. The smooth trackpad, the click of the keyboard, and the overall feel of the laptops are such simple features that it’s unclear as to why other brands can’t seem to do the same. In fact, Apple’s attention to detail is one of the reasons why Microsoft decided to take matters into their own hands and launch a tablet for itself: it is unsatisfied by the quality of present Windows machines, signaling a gloomy future for PC makers who persist on retaining their standards.
What Apple did to reverse its declining business more than a decade ago was to innovate. From the original iPod to the iPhone to the iPad, Apple saw a huge market in portable devices and with each product release took one step further in industry dominance. In fact, companies like Samsung aren’t exactly bringing in something new, but rather, are simply catching up with Apple to remain relevant, yet despite their lower prices and better specs, still can’t win over the hearts of Apple fanboys who fell in love with Apple’s products long ago. Apple will live on beyond Job’s era because of its focus on the stuff that really matters and emphasis on stringent quality standards, and should continue to do so because in one way or another, the future of tech depends on how well Apple’s business model succeeds.